Our Blog - SFC Group

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

May 12, 2026

Cartoon illustration of a smiling young woman with short black bob haircut and bangs, closed eyes, large circular earrings, and black top, floating happily amid scattered pink pills, spiky virus germs, and abstract green shapes on a white background.

Take It Seriously (But Not Too Seriously): Humor in Healthcare Marketing

April 17, 2026

Cartoon illustration of five diverse stylized teenagers standing in a line on a lined notebook background, each holding a tablet or e-reader, wearing casual streetwear with hoodies, backpacks, and sneakers, set against a bright green circle and hot pink base, evoking modern youth culture and digital engagement

Beyond the Ask: Solving the Problem Behind the Problem

March 20, 2026

Stylized pop-art illustration of a punk-style character with messy black hair, a pink cap, and a black 'SFC' t-shirt on a bright green background. To the left, bold black text reads 'we totally rock' under a large white exclamation point.

Another agency hyping itself?

January 30, 2026

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The One Resolution Healthcare Marketing Actually Needs: Courage

January 21, 2026

Neon-lit ballerina mid-leap in a flowing pink-to-green dress, arms gracefully arched, against a dark digital grid background. Large pink text overlay reads "The show never stops".

A Nut Worth Cracking: How 2025 Helped Us Steal the Show

December 15, 2025

Susan Says

Punching Above Our Weight: The SFC Way

May 22, 2025

woman standing confidently on a mountain peak, gazing at a purple sky that colors the clouds beneath her feet in shades of violet

The Mindset Behind the Milestones

April 22, 2025

A clover with 5 petals, one of which is pink, set against a bright sunny meadow filled with sunlight, greenery, and a rainbow

Luck Is Nice. But Being Damn Good Is Better.

March 17, 2025

Mammo Monster with raised hands scaring a woman. The woman stands with a sad expression and crossed arms, wearing a pink bathrobe.

Mammograms Aren’t the Enemy — But the Messaging Needs a Makeover

February 12, 2025

Purple sky with colorful clouds and a round funky house featuring a large transparent door displaying the numbers 2025 and text "never look back". Through the door, another world or dimension is visible

5 Agency Practices We Should Leave Behind in 2024 (and Never Look Back)

January 21, 2025