When Atlas Athlete came to us, their story was buried in jargon and generic fitness speak. We stripped it down, rebuilt it, and gave it muscle. The result: a brand that moves like the athletes it serves—fast, data-driven, and built to perform. From muddled to muscular. That’s what happens when SFC gets in the game.
Brand Identity
We created a modern, performance-driven visual system that flexes across every touchpoint. Clean typography, a kinetic logo system, and a high-contrast color palette bring energy and sophistication to the brand. Every detail reflects precision and motion—just like the athletes it serves.
Imagery Style
We swapped stock athletes and tired gradients for cinematic energy and digital precision—a mix of heat and hardware. Dynamic motion, sharp contrast, and tech-infused overlays bring the AI story to life while keeping it grounded in sweat, grit, and real-world performance.
Video/Animations
We transformed the old explainer into a visually charged narrative that motivates rather than informs. Sleek motion graphics, pulsing energy, and an elevated VO turn data into drama. And by giving EMMA—a personified AI coach—a voice and presence, we made technology feel personal.
AtlasAthlete.AI
We helped evolve the user experience from confusing to coachable. The app now mirrors a digital training partner—streamlined flow, smarter feedback, and clear guidance from EMMA. Data visualization got sharper; motivation got smarter.
Social Media
From static posts to momentum-building storytelling, every channel now carries the same kinetic energy. Crisp visuals. Tight copy. Clear CTAs. Each post fuels the athlete’s mindset: know your body, own your game.
Banner Ads
We reimagined display as motion. Fast, bold, high-contrast creative that performs in the scroll. Each ad serves as an instant spark—inviting athletes to take the assessment and level up their game.
Awards won:
Coming soon (fingers crossed)
